Visual media
does work for my business and in fact is necessary to be competitive and to
draw clientele. I provide yoga therapy
and community building yoga classes and retreats. If people see pictures or videos of classes
that look accessible and fun they are more likely to attend. I currently use Instagram, Twitter and
Facebook and have had requests for videos and podcasts. At this time I have only provided full length
videos to specific individuals rather than sample videos for marketing. This weekend was my first foray into trying
to film a marketing video in collaboration with other business. The video has not been edited yet but will
likely go up soon.
Find examples of 4 business that are similar
to yours.
This business
is using a visual slide show on their website to market their yoga
retreat. The pictures are drawn from the
venue’s website. This business is
marketing an overnight yoga retreat and their slide show tells a chronological story
of a day at the event. We see images of
the tents you will sleep in in the morning light, the outdoor shower, the
tables for dining, the grounds in the daylight and at night.
This yoga
studio has a link to FB on their website, once on their FB page they offer a
sampling of short videos. They seem to
effectively use visuals on their FB page and have 1699 “likes”. Their website also links to their Instagram
account where they have 490 followers for 193 posts. Their last post was 3 days ago, they do not have
many comments on either platform. They
receive more likes on Instagram than on FB, the posts are mostly the same. The proportion of likes on FB is very low
relative to the number of page followers or page “likes”. The number of Instagram likes seems average
for the number of followers.
22.
Looking at the company Mindful Fitness, they use
the visual platform, Pinterest. They have
248 Pinterest followers and 116 pins.
The images are nice and show what the business may be about, yoga and meditation
in the outdoors. I’m not sure how
Pinterest helps the business however.
This business also has a blog with pictures but has not been updated since
2015. There is a “Like” link to FB which
I personally wouldn’t click because I want to see the page before liking
it. I searched for the FB page and found
this business has 324 “likes”. Their last
post was today, engagement seems to be very small. There are no comments and
the likes are few. Their event posting
however does have 65 people interested.
Looking through their event discussion did provide me with an idea and I
found a video appropriate for my event and shared it in my event listing as a
result.
This
company has a lovely website and blog although their most recent blog post is
from December 2016. They have links to
Google Plus, FB and Twitter however all links take the user to the Wix user
page to create a page with Wix. Their
links are not serving their business at all.
This is at least the 4th business I have investigated that
has dead ends like this which is why I am writing about it. The information and visuals on their website
and blog are great but the user has to know where to find them and the content
is not very fresh.
44.
http://www.eatpraymove.com/#home
The
business name is Eat, Pray, Move; a good play on the popular book made into a
film, Eat, Pray, Love. The website is
visually stunning with enticing travel, yoga and food photos. I’m sure these images tempt the travel
shopper. This business has 4,609 people
following it on FB. They
post multiple times a day but have few to no comments. There are few likes, 6 is the most I see. They have 6,526 followers on Instagram with
1,241 posts. They have high post
engagement on Instagram, upwards of 300 likes.
There are still very few comments compared to the number of likes. The visual platform of Instagram seems to be
very effect for them, likely the pictures serve to entice their followers to
book travel with them. I find they use a
number of the same hashtags repeatedly with each post and perhaps this
consistency has led to great brand awareness with followers.
businesses I'm following through my personal page:
https://www.facebook.com/ClaiborneandChurchillWinery/?fref=st
https://www.facebook.com/pocodolce/?fref=st
https://www.facebook.com/thryveculinaire/?fref=st&qsefr=1
https://www.facebook.com/evrbottle/?fref=st
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