- Use the advanced search tool to find and follow at least five users on Twitter who could benefit your business.
Five businesses followed by @Laura_updogyoga
2.
Create two lists on Twitter and add at least
two people to each list.
Two lists
created for @Laura_updogyoga
This is a
list of the five businesses followed located in Sorrento Valley. All five
businesses were added to the list. I put this list together to promote a
class I teach in Sorrento Valley.
This is a
list of fifteen businesses and news outlets that I put together to promote an
ongoing weekly prenatal class I teach. All fifteen businesses were added
to the list.
3.
Send 3 Tweets during the week. Think
about timing. More than 3 tweets were sent. A tweet was sent to
each dedicated list in advance of the class I was trying to target market.
- Write a blog post describing:
·
I tried a variety of search
words and terms and tried using the ‘all words’ search and ‘any words’
search. The ‘any words’ search was too broad in all instances. Too
many words didn’t return any results. Initially I tried searching “stress
relief, Sorrento valley”, I was looking for businesses in Sorrento Valley
who may benefit from the yoga class I teach in Sorrento Valley. It worked
better to search through the businesses that a “Sorrento Valley” search only
returned.
I also wanted to promote my
prenatal yoga classes and tried the search ‘any word’ option for “prenatal,
yoga, san diego”, again the results were too broad. I limited the search
to exact words and found a couple of individuals specifically searching for
prenatal classes in San Diego and I responded directly to them.
Ultimately I put together a list of news outlets that might provide a shout out
to prenatal yoga at the JCC and businesses that expectant mothers might be
interested in.
Creating the list can help me market
specific events and classes to their prospective target markets. I have
yet to see any real response from this increased target marketing on Twitter.
It is a paid service to use
twittercounter.com to see which times of day are most successful for tweet
engagement. From my experiments tweeting at different times of day, there
isn't a better time. Without followers, no one is engaging with the
tweets. I was acknowledged by a few of the businesses that I
followed. I notice that the Twitter account I manage and do not try to
gain engagement for, does very well. That account is a non-profit and I
share environmental stories passively primarily from FB activity. I also
retweet environmental news from other users and on occasion, such as when we
hold a local event, post original tweets. This account has engagement at all
times of day.
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