analytics

Monday, April 3, 2017

Week 9 Twitter lists







  1. Use the advanced search tool to find and follow at least five users on Twitter who could benefit your business. 
Five businesses followed by @Laura_updogyoga

2.      Create two lists on Twitter and add at least two people to each list.

Two lists created for @Laura_updogyoga

This is a list of the five businesses followed located in Sorrento Valley.  All five businesses were added to the list.  I put this list together to promote a class I teach in Sorrento Valley.

This is a list of fifteen businesses and news outlets that I put together to promote an ongoing weekly prenatal class I teach.  All fifteen businesses were added to the list.

3.       Send 3 Tweets during the week. Think about timing.  More than 3 tweets were sent.  A tweet was sent to each dedicated list in advance of the class I was trying to target market.

  1. Write a blog post describing:
·         I tried a variety of search words and terms and tried using the ‘all words’ search and ‘any words’ search.  The ‘any words’ search was too broad in all instances.  Too many words didn’t return any results.  Initially I tried searching “stress relief, Sorrento valley”,  I was looking for businesses in Sorrento Valley who may benefit from the yoga class I teach in Sorrento Valley.  It worked better to search through the businesses that a “Sorrento Valley” search only returned.
 I also wanted to promote my prenatal yoga classes and tried the search ‘any word’ option for “prenatal, yoga, san diego”, again the results were too broad.  I limited the search to exact words and found a couple of individuals specifically searching for prenatal classes in San Diego and I responded directly to them.  Ultimately I put together a list of news outlets that might provide a shout out to prenatal yoga at the JCC and businesses that expectant mothers might be interested in.
Creating the list can help me market specific events and classes to their prospective target markets.  I have yet to see any real response from this increased target marketing on Twitter.

It is a paid service to use twittercounter.com to see which times of day are most successful for tweet engagement.  From my experiments tweeting at different times of day, there isn't a better time.  Without followers, no one is engaging with the tweets.  I was acknowledged by a few of the businesses that I followed.  I notice that the Twitter account I manage and do not try to gain engagement for, does very well.  That account is a non-profit and I share environmental stories passively primarily from FB activity.  I also retweet environmental news from other users and on occasion, such as when we hold a local event, post original tweets. This account has engagement at all times of day.

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