Week 8 post 1

ALTERNATE Assignment for Part One: If you already have existing accounts for your business, write your post about which media you are using, how many followers you have and how effective it is for your business.  How often do you post? What sort of hashtags do you use? How many other businesses do you follow?

I am currently using Instagram and Twitter in addition to Facebook for both my yoga business and for Zero Waste San Diego.

@LauraMcIntireyoga has been an active Instagram account for approximately 9 months.  I have 85 followers and 72 posts for an average of about 8 posts a month.  I am currently following 51 other Instagram accounts.  I experiment with a variety of hashtags that seem applicable to the yoga events and classes that I am promoting with pictures.  Many of my Instagram posts relate specifically to yoga events and classes although some are lifestyle related.  It does seem that the more hashtags I use the more “likes” a post receives.  I cannot say that Instagram has increased the rate at which clients register for events.  It seems that many of the people following and liking are by and large former students who have moved away from the area and keep in touch by liking posts and/or are businesses located in other countries.

Zero Waste San Diego has 9 posts and 89 followers, far more followers for far fewer posts, the engagement however is low, only 28 “likes”.   ZWSD Twitter follows 57 other businesses.  The ZWSD Twitter feed is by and large auto fed via FB and has an organic following of 1,004 and 1,994 posts.  My yoga business was only recently put on the same auto-feed, previously I was custom posting directly to Twitter.   The Twitter ‘verse’ does not seem to engage followers or move them to action at all, it looks like the Twitter feed is tweeting largely to ‘crickets’.