- Define the difference between post reach and post engagement.
Reach is the
number of people who saw your post, my interpretation is that it is the number
of feeds in which your post was “posted” or ran.
Post engagement
is the number of people who responded with click engagement. Click engagement is represented in the
Insights as an overall percentage or you can look at the number of clicks that
resulted in a comment, share or like versus click through that does not result
in an action being performed by the audience.
- Why is knowing the difference important?
Reach does
not necessarily mean engagement. Your
post may show up in a feed, hence you have reach but without click-through you
do not know if you have engagement.
- After defining the terms, describe how a business can use Facebook Insights to better serve their customers.
We can use
the FB Insights to determine which posts succeed in capturing engagement and strive
to reproduce and improve upon the content that garners engagement.
I can see on
my page that a certain post, an announcement for a prenatal yoga series had the
greatest reach, 314 reached, looking at the combined percentage engagement, the
engagement appears fairly low, 5%, however when I look at the details of the
engagement compared to other posts that may have a reach of only 9, I can see
comparatively the engagement numbers are higher. In a way that is playing the numbers, the
more feeds reached, chances are the higher the overall engagement is likely to
be even if the percentage engagement is higher when only 9 people are reach.
Hi Laura!
ReplyDeleteI believe "Engagement" is a term that most marketers like. Because on the old times, having traditional advertisement (tv-radio) you can not know how many people were engage with advs. Now as you mentioned in your blog, having clicks in your page you can notice how engaged are your followers. And that gives you more information about the results of your post.
In addition, the Facebook sight tools support us with statistics data.