Week 5 post 2

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Andrew Stark Week 5 Post 2
M. Fanghella  Week 5 Post 2

Within my yoga business I address a board range of target markets with specific classes and services.

I have chosen to address the target market, or ‘Who Should Attend’ of a specific event offering.

The event is called “Lavender Fields Yoga, Meditation and Sound Healing Day Retreat “ and is a day of rejuvenation and self-care at a local, certified organic lavender farm.

The event listing is as follows:

“Join us for a day of rejuvenation and self-care at beautiful Keys Creek Lavender Farm in Valley Center.  We’ll start our day with a luxurious slow flow yoga practice graced by the farms scented breezes and the sounds of nature.  A healthy, leisurely lunch will be prepared by our own private chef and enjoyed on the beautiful patio.  The afternoon is yours to explore the farm, relax by the salt water pool or partake of an open air thai massage.  We’ll gather in the afternoon for a live music mediation experience with Musical Medicine Woman, Kerem Brule.”

These are my two ideas for addressing and defining my target audience for this event.  The second option has more of a call to action vibe.

This retreat is perfect for you if you

- want to take time for yourself to recharge and re-inspire in nature

-desire a break from the urban environment, the office and device screens

- are looking for the time and space to stop and smell the flowers, read that book, sketch

-love the healing benefits of supportive yoga, massage and sound mediation

This retreat is perfect for you!

- Take time for yourself to recharge and re-inspire in nature

- break from the urban environment, the office and device screens

- Take the time and space to stop and smell the flowers, read that book, sketch.

- Enjoy the healing benefits of supportive yoga, massage and sound mediation.

-Support local organic farms and small businesses!

‘Sign me up!’  Link to be added to website following the call to action to the target market.

Knowing more about my perfect customer will help me more efficiently market to the right audience.  Hopefully it will help me find the best avenues to market to that audience.