1. Business Name: InnerYoga
3. Social Media Links:
blog link
link says “coming soon”
none, no blog posts yet, no other social media links
The website is clean, clear and well organized. The website seems to be the extent of social
media being passively used. While there
is a blog menu link it appears to have never been used. My analysis is that the website is a nice
resource if you find it. The only option for engagement is the contact
link which provides an email address.
1. Business Name: Ecology Center
3. Social
Media Links:
blog, FB, Twitter, RSS
blog posts, several times a month 2/1/17
FB posts regular and frequent 2/2/17
Twitter, daily, sometimes multiple times a day 2/6/17
RSS (Really simple syndication) seems to be a catalog of
basic links to all of their blog posts minus the images and templates 2/1/17
This business seems to be very active on social media and I would
say they are using it well to engage their audience. Once I Googled and understood what the RSS
feed was doing it does seem like a clean, organized way to catalog and make
their blog posts available to search without having to scroll through pages of
material.
1. Business Name: The Ecology Center
3. Social
Media Links:
Instagram daily @1x a day 2/6/17
FB, daily about 1x a day 2/6/17
Twitter 12/15/16, sporadic not even 1x a month
YouTube, 1 year ago, 1 “about” video
This business uses Instagram and FB evenly, rarely using
twitter and their YouTube channel hasn’t been added to in a year.
This business is active on Instagram and Facebook, it looks like
the majority of their audience sees their posts on Instagram. They have a fairly large number of followers
on Twitter, 2Kplus but given their infrequent posts I don’t think they are
engaging that audience. The YouTube
video is a nice introduction to the business.
1. Business Name: Chaa Creek
3. Social Media Links:
FB frequently[lm1]
have multiple posts daily 19,430 followers, last post 2/6/17
Twitter, multiple posts daily, 7Kplus followers last post
2/6/17
Google plus, 28 followers posts are not dated, appear
similar to FB and twitter posts
Instagram 1,561 followers, posts are less frequent than FB and
twitter but are regular, daily or every couple of days 2/6/17
Pineterest, website pics have a Pinterest icon.
This business seems to have their largest audience on FB but
posts most frequently on twitter. It is
easy to see audience engagement over FB and Instagram but as a viewer I cannot
see the ‘likes’ on their twitter feed. I
would assume since they use Twitter so heavily that they have stronger engagement
with their clientele through this social media modality. I’m not sure if the Pinterest icon is
something that the business enables or if it is a webwide function available
for images. I went back and checked some
of the other website’s images and the Pinterest icon does not show up. I imagine that saving pictures in Pinterest
helps people when they are planning vacations and can refer back to the Lodge
at Chaa Creek to plan their trip; it’s good long term marketing strategy to
have their pictures saved in many Pinterest albums.
1. Business Name: Jenna Pacelli
3. Social Media Links:
Instagram 1,610 followers averages about 3 posts a week, average
engagement is 53.5 per post last post was 2/4/17
YouTube last post 1 year ago
Google Plus 70 followers, only 3 posts total, no dates
FB posts appear to have very low engagement over FB, last
post 2/4/17
Pineterest 424 Followers, looks like a prolific board
creator can’t tell last post date. This
business’s use of Pinterest may be a good way to target market specific events. Regular Instagram offerings seem to be their
primary mode of audience engagement.
From the 5 business exploration, I learned that businesses
use Pinterest, RSS and GooglePlus as social media engagement tools.
It did not appear to me that Google Plus
added much engagement but perhaps it does for those that follow. From the text book it sounds like Google Plus
is and can be used to create a live video for a small group and that video can
be saved and shared. I did not notice
any videos in the Google Plus feeds, the posts looked static and identical to
the posts shared across other social media forums.
The frequency of twitter
posts and engagement of Chaa Creek surprised me. Their frequent tweets seem to serve them well
based on the larger number of followers they have.
Based on this exploration, I immediately took the time to
try and add Instagram, Facebook and Twitter icon links to all of the pages
across my website: http://updog-yoga.com/index.html
. During this exercise, several things
became evident; first I realized that the icons on the websites I had explored
and others I continued to explore blended with their sites and had a more
customized appearance both with size and color than I was able to obtain; placement
on the page needs to be taken into consideration along with consistency across all
pages; ease of locating and linking the appropriate icon. I was not able to find a good description of
what I needed to do to place and link the Facebook icon. Also worth noting is the amount of time
attending to social media can take.
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