Week 13B

My business can use ads to help sell out yoga events and the non-profit I manage the social media for can use ads to increase awareness about our free community events and to connect with supporters and volunteers.

I have used the FB boost post feature to target specific audiences to increase awareness of Zero Waste San Diego’s free monthly Fixit Clinics.  I typically only do this once a month in advance of event date.

As a small business with limited budget and desire to reach a local audience, I would probably stick with the post boost method of advertising and explore Instagram advertising.   Post boosts for the Fixit events will continued to be timed to begin running two week in advance of the event.  For large yoga events, such as more expensive yoga retreat, I would schedule an ad to run approximately three months out if needed to increase enrollment.  If enrollment was low getting closer to the date, I might consider a one month out post boost to push any last minute deciders.

I would be keen to incorporate a good concept, repetition, alignment, for the ad to be relevant and very importantly ease of use with a solid call to action in my ads, be they over FB or Instagram.

 FB has “three important types of ads”:
Driving traffic and leads- used to drive audience to a specific landing page
Post Boosts- used to increase post engagement, to reach a wider audience
App installation ads- allows users to download apps directly from FB via call to action buttons