Week 5 Post 1

Try to identify any differences in each company's target market. Write down the basic observations you make about the demographics and/or psychographics of this each website's target market.

Are there any obvious differences between the two websites that stand out right away? Are there any that are subtle? Do you think there is any crossover between the two types of customers? What conclusions can you draw about their audience by their website design, calls to action, or overall tone and message?

I first looked at  http://www.justcheapdiapers.com/, I immediately noticed that they provide self proclaimed 'high quality', 'cheap' diapers for the newborn through toddler sizes.  In the 'About' section the seller makes it clear she is a mother to 4 children and can relate to other mothers need for a large quantity of reliable diapers at affordable prices.    The tone of this website seems to be targeting mothers in need of diapers, perhaps who are busy and do not have a great deal of time.   There is a link to resellers and there is no simple, immediate way for the mothers or resellers to order.  This company could also be marketing to resellers to purchase their diapers in bulk for resale.  The company is based in the Philippines and does offer contact information.

Econobum, http://www.econobum.com/aboutus.php, while also targeting budget conscious parents, has narrowed their target market down specifically to capture the environmentally conscious parents in the diaper market with reusable diapers. Econobum further carves out their niche by being a philanthropic company which goes into great detail about their ethical practices and mission driven giving.

While each website tells a story, Econobum tells a full length story to engage the budget conscious and environmentally and socially aware parent that wants their spending to have a social and environmental impact.

A more subtle difference between the two websites is the impact of the graphic design.  The Just Cheap Diaper's site is brightly colored while Econobum's is more subdued which makes it seem more soothing and natural.  The call to action is better on the Econobum's site since they provide a list of mostly live retailers carrying their advertised product unlike Just Cheap Diapers.

There is crossover in that they are both marketing to parents, and even more specifically mothers in need of diapers for very young children.  Both companies include links to social media on their sites.